1. Information for participants on Ashridge/Hult Courses

 

a. A general introduction to Open Programmes

b. Introduction to the videos

c. Post-programme video

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2. Introduction to Strategy

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a. What is strategy

b. What are the steps involved in designining a strategy

c. Why is designing strategy difficult

d. What can be done to help in designing strategy

e. Tools and frameworks

f. How long does it take to design a strategy?

g. How to use the videos on tools and frameworks

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3. Strategy Tools

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a. What is the External Environment?

i. Segmentation

1. A background to segmentation

2. A simple way of segmenting a business

3. Brainstorming alternative ways to segment a business

4. Choosing a useful segmentation

5. Checking your segmentation

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ii. Market attractiveness

1. Introduction to Market attractiveness

2. Market attractiveness part 2: Value capture and Porters Five Forces

3. Market attractiveness part 3: More on Porters Five Forces

4. Market attractiveness part 4: Tips!

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b. What is the Internal Situation?

i. Customer value

1. Value curve

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ii. Mapping the current Mission/Vision/Aims of the organization

1. Thinking through your Aims using the Ashridge Mission Diamond

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c. Tools that summarise the diagnosis

i. Strategy Triangle

ii. Strategy Matrix

iii. SWOT analysis

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d. What are the options?

i. Vision led options

ii. The Ansoff Matrix

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e. Which option is best?

i. How to evaluate options

ii. The options / criteria table

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4. The Strategy Process

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a. Picking the right Strategy Process

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