top of page
Strategy for the Corporate Level Authors

Andrew Campbell


Andrew Campbell has been Director of the Ashridge Strategic Management Centre since it was formed in 1987 to research issues concerned with the management of multi-business companies. Andrew directs research projects, runs management programmes and advises client companies. He is programme director of Advanced Organisation Design, Group Level Strategy and Making Successful Acquisitions.

Before joining Ashridge, Andrew was a Fellow of the Centre for Business Strategy at London Business School. Prior to that, he spent six years with McKinsey & Co in Los Angeles and London. Andrew has authored 10 books based on his research and has also published numerous articles including eight with the Harvard Business Review. Andrew is author of two classic texts "Corporate Level Strategy", John Wiley & Sons, 1994 and “Designing Effective Organisations”, Jossey Bass, 2002

Jo Whitehead


Jo Whitehead is a Director of Ashridge Strategic Management Centre, which was formed in 1987 to research issues concerned with the management of multi-business companies. Jo’s research is in the broad area of strategy, including strategic decision making, business unit strategy, corporate strategy and the role of Chief Strategy officers and their departments. Jo’s other professional interests includes running and providing management programmes and consulting to client companies.

Before joining Ashridge, Jo was a Vice President and Director of the Boston Consulting Group (BCG). He worked in the London, Los Angeles and Atlanta offices and acted as BCG’s Director of Energy Research and Marketing. Jo also worked as an Assistant Professor at London Business School, where he taught primarily on Executive Education programmes.

Jo holds an MA from Cambridge University, an MBA with High Distinction from Harvard Business School and a PhD in Strategy and Organisation from London Business School where he is currently a Fellow of the Centre for Management Development. Jo co-authored the book Think Again - Why Good Leaders Make Bad Decisions and How to Keep it From Happening to You, with Andrew Campbell and Sydney Finkelstein (Harvard Business Press, 2009). He also authored What you need to know about Strategy (Capstone, 2011) and co-authored Strategy for the Corporate Level (Wiley, 2014). Jo is also Vice Chairman of the Cambridge University Musical Society and a founding member of the England over 40s Touch Rugby team

Micheal Goold

BPhil, MA, MBA


Michael Goold is a founding director of the Ashridge Strategic Management Centre. His research and consulting interests and expertise are concerned with corporate strategy and structure, especially in multi-business companies. He has worked with a wide range of companies in developing the distinctive views on corporate parenting. Michael also runs the Centre’s programme on Group Level Strategy.



Prior to establishing the Centre in 1987, he was a Senior Fellow at the London Business School. During this time, he undertook the research into the role of the corporate centre in diversified companies that led to the publication of Strategies and Styles. He also taught business policy on the Master's programme and on executive courses.



Michael has extensive consulting experience with senior management. From 1971 to 1983 he was a member of the Boston Consulting Group, and in 1978 was elected a Vice President and Director of the firm.

Marcus Alexander


Marcus is a director of the Ashridge Strategic Management Centre. His research and teaching interests focus on corporate-level strategy, the links between strategy and organizational design and the use of outsourcing. His publications include Corporate-Level Strategy: Creating Value in the Multibusiness Company (John Wiley & Sons, Inc, 1994) as well as many articles in the Harvard Business Review, California Management Review and Long Range Planning.

Marcus has taught on a wide range of open and tailored programmes over the last 15 years at Ashridge. Prior to that, he had worked in Investment Banking, in strategy consulting, at the Boston Consulting Group in several countries, and as co-founder of a business that he subsequently sold to an Advertising group. He is now on the Boards of companies in three countries, on the Advisory Board of a Private Equity fund, and is a Professor at the London Business School, and a Visiting Professor at the Vlerick Business School in Gent.

Marcus holds an MA with Congratulatory Double First class honours from Christ Church, Oxford, and an MBA with High Distinction from the Harvard Business School, where he was a Harkness Fellow and the Ford scholar.

Please reload

bottom of page