Iberia case

The case study consists of a background note about the European airline business, and a case study about Iberia written in 2005.

Iberia Case

Background note

When reading this case study you might like to ask yourselves the following questions - which are those suggested in the book. You can either ask the six questions only (in which case you will need to be quite a good strategist!) or use the sub-questions to structure your answer. You will find answers to all the questions on other parts within the WYNTKAS pages of this site.

Cogs1.jpg