The case study consists of a background note about the European airline business, and a case study about Iberia written in 2005.

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Iberia Case

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Background note

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When reading this case study you might like to ask yourselves the following questions - which are those suggested in the book. You can either ask the six questions only (in which case you will need to be quite a good strategist!) or use the sub-questions to structure your answer. You will find answers to all the questions on other parts within the WYNTKAS pages of this site.